Can we talk about MENTAL HEALTH?
We just did.
Too often, young people struggle alone - not because they don’t care, but because stigma, embarrassment, or a lack of the right support holds them back. batyr exists to change that. We’re a youth mental health organisation created by young people, for young people, and we believe that storytelling can transform the mental health of young people and their communities. Through sharing lived experiences, we empower young Aussies with the tools to look after their mental health before things get tough - and support each other when it matters most.
Our 2025 brand campaign challenged the silence, the shame, and the stigma. We're breaking the rules when it comes to mental health discussion in public, by doing just that - talking about mental health.
The campaign also featured some familiar faces who show what talking about mental health with mates can look like.
You’ll see Lachy McIntyre (batyr facilitator + TikTok legend), actress and batyr storyteller Tal Davida, and fellow storyteller Vanessa getting real about the stuff that’s hard to say out loud. It’s honest. It’s a little uncomfortable. And it’s exactly what young people need to see more of.
Our research shows that friends are often the first responders. On average, young Aussies spend 3.5 hours a week supporting their mates, but most don’t have the tools to know how to help - or what to do when things get serious. That’s where batyr steps in. After seeing a batyr@school program, over three quarters of young people say they feel confident supporting a friend through a mental health challenge.
We’re incredibly grateful to the legends at Resolve and Vidzero for generously donating their time and skills to make this campaign possible. A big thank you to our friends at UM and UnLtd for going above and beyond in helping us spread our campaign far and wide with so many generous media partners.
