batyr launches ‘Be Heard, by your Herd’ campaign

27 May 2020, Australia – Youth mental health organisation batyr have splashed a number of colourful billboards right across Sydney, Brisbane and Melbourne to encourage everyone to keep talking for mental health.

Even as lockdown restrictions start to ease in many states, many of us are still feeling the effects of physical distancing on our mental health. 

Unfortunately, more than 70% of people experiencing mental ill-health will not reach out for help, largely due to stigma.

Thanks to oOh! Media and QMS generously donating prime outdoor media inventory, and with support from UnLtd, the ‘Be Heard, by your Herd’ campaign aims to remind us all that when we are going through a rough time we are not alone. There is always someone to talk to and someone who cares.

“We’re encouraging everyone to keep talking about how they are truly doing during this time, whether it’s reaching out to a family member or friend, calling a support line, or speaking with a professional via a telehealth service, it’s important to stay connected and feel heard,” batyr head of brand Jenya Holland said.

“If you feel like you’re doing ok, look out for someone who you think may be having a rough time – simply letting them know you’re there to listen can make a positive impact on someone’s day or their life.”

These bright and vibrant billboards can be found in various locations across Sydney, Melbourne and Brisbane:


      • 71 Victoria Road, Rozelle
      • Taylor Square, Darlinghurst
      • Glebe Silo
      • O’Riordan Street
      • Military Road Westbound


      • Punt Road Bridge
      • North Melbourne, CityLink
      • South Melbourne, CityLink / Westgate Freeway
      • St Kilda Junction, 42 Punt Road


  • 105 Mayne Rd