batyr have partnered with ALT Schweppes to take the celebrity off the pedestal and celebrate everyday people in an interactive outdoor gallery. The ALT Human Gallery makes the statement that you don’t need to ‘filter’ your life – you’re great just the way you are, so keep doing you.
A powerful message for young people to hear, considering the pressures social media put on the mental wellbeing of millennials. With so much of today’s world seen through the filter of social media, people are losing touch with ‘normal’ comparing themselves to an unrealistic version of reality.
The campaign ‘Keep doing you‘ encourages millenials to embrace their individuality and quirks that make them who they are, a message batyr is proud to support.